The Making of an Agri-Brand
A 1500-head dairy operating across multiple states, Betley Family Farms is the very image of a successful modern agribusiness: clean, efficient — and planning on growing larger.
Like many dairies of Betley’s size, however, they battle the negative press that comes with being a “mega-farm” — especially how animals have sometimes been treated in these environments. Alternately, they also face common misconceptions of family farms as stodgy, old-fashioned rural sidelines, rather than the national/international businesses they are today.
On their way to yet another expansion, Betley Farms enlisted Wild Blue to create a name and logo that better represented their modern, intelligent business.