CANDY AISLE REINVENTION

For better than a century, the world has known Hershey as a maker of its most beloved candy brands. But in recent years, they’ve also become known for something else: category experts helping retailers reinvent their candy experiences and generate lift.

Wild Blue’s challenge: to deliver a turnkey solution that took the existing candy section of a Walmart test store, and turn it into in an engaging and well-organized shopping experience for real-time testing — all in under 60 days.

“Today’s physical stores are too routine, monotonous, and highly transactional. This challenge in the physical world is … for traditional retailers to embrace experiential and responsive retailing as a way to secure customer loyalty and grow sales.”

Brian Kavanagh, Senior Director of Retail Evolution, The Hershey Company