goPuff is an online, 24/7 store and delivery service, catering largely to urban 20-somethings. Their value is an ability to quickly deliver just about anything found at the typical C-store for a single flat rate — perfect for the couch surfer who doesn’t want to venture out at 2am.
While goPuff was undoubtedly catching on, its owners also felt the need to build deeper experiential connections with their core customers. Something fresh and different, and required a more immersive level of participation than the typical website visit. If it could drive unplanned purchases, all the better.
In 2017, goPuff, along with partner Hershey’s, approached Wild Blue for development of the answer: goPuff VR, the fully shoppable Virtual Reality store experience.