Getting sick is a drag; certainly for the person suffering the illness, but also on the productivity of employers. Every year, corporate America loses thousands of hours and millions of dollars to absenteeism and “presenteeism” (people who try work while sick.)
The Kimberly-Clark Professional (KCP) division of global personal care giant Kimberly-Clark had developed several programs to address this very issue, in workplace platforms ranging from hotels and lodging, to education, to factories.
Wild Blue was engaged to provide the K-C global sales force with digital collateral that could be integrated smoothly into one-on-one and group sales presentations. The Cold & Flu iBook is one example, providing an easy, flexible way to provide potential customers with a great deal of information in the timeframe that best met their needs.