The incubator of exploration. The launch-pad for breakthroughs. The intellectual ooze from which the next creation evolves. Call it what you will: in all cases, Wild Blue Labs is where a lot of our best thinking starts. The purpose of the WB Labs is to free our minds of timelines and other realities of day-to-day agency life, and channel our energies into pure ideation. One day it might be a prototyping concept. The next, a cool design piece. The day after that, an engaging digital solution for retail point-of-purchase. From the raw ideas we generate, we then cull the winners and move forward to fruition. WB Labs are simply a great way to keep the flow of creativity flowing.