wildblue_labs
The incubator of exploration. The launch-pad for breakthroughs. The intellectual ooze from which the next creation evolves. Call it what you will: in all cases, Wild Blue Labs is where a lot of our best thinking starts. The purpose of the WB Labs is to free our minds of timelines and other realities of day-to-day agency life, and channel our energies into pure ideation. One day it might be a prototyping concept. The next, a cool design piece. The day after that, an engaging digital solution for retail point-of-purchase. From the raw ideas we generate, we then cull the winners and move forward to fruition. WB Labs are simply a great way to keep the flow of creativity flowing.

SMILE SAMPLER

PUT ON A HAPPY FACE Few things in life are as warm and welcoming as the simple smile. The Hershey Smile Sampler, developed in partnership with Affectiva, taps that universal reality to enhance retail snack category engagement, draw shoppers to center-store aisles, increase conversion, and boost brand loyalty — leveraging the inherent fun of candy […]

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LEONARDO DA VINCI SCHOOL DONOR RECOGNITION WALL

Check out the donor display we recently created and installed pro-bono for the Leonardo da Vinci School in Green Bay! Custom designed and engineered by the Wild Blue design team, each “ray” of this geared wooden sun structure depicts the name of an individual or group whose donation helped breathe new life into this century-old […]

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TIP TOP

ELEVATE THE ENGAGEMENT. Tip Top is a captivating breakthrough in touch-based experience design. By picking up and placing products on the digital surface of Tip Top, people are instantly given access to a rich collection of details and information. In short, content they need to make better decisions, at the precise moment they’re making them. […]

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FAT BAT – HALLOWEEN SUGAR RUSH

Fat Bat’s on a sugar-fueled feeding frenzy! Score big by slinging candy into the air as Fat Bat flies through the graveyard on a mission to feed his sweet tooth. Can you satisfy his candy craving? […]

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