Creating a destination within a destination
“Elevating the experience.” It’s a stylish buzz phrase in retail circles these days. Not so new for destination grocer Lunds & Byerlys. Creating personalized, unusual experiences for their shoppers has been the foundation of this Minnesota-based chain’s business model for going on four generations.
When Lunds & Byerlys acquired an existing store in the toney Minneapolis suburb of Eden Prairie from another local grocer in 2014, remodeling around their proven formulas began in earnest.
It was then Wild Blue was given the opportunity to create a destination for the new location’s confection aisles. Lunds & Byerlys is well-known for its private label and premium confection assortments, but were hoping to emphasize national brands, so as to increase share within their market.
The deeper challenge? Finding a way to elevate the joy hiding in every confection shopper, yet respecting the subtle elegance that anchors the Lunds & Byerlys brand.