For nearly 20 years, Green Bay’s Titletown Brewing Company had been crafting quality small-batch beers. Locals had come to know and love the friendly little Brew Pub located in the 19th century train depot. But changes were on the horizon.
A tap room with large scale bottling expansion was underway and for the first time, Titletown labels would be found in retail.
The challenge for Titletown was to discover a different definition of their brand, something that lay further down the tracks and told a bigger story that could be embraced by those who’d never even been to the depot.