For nearly 20 years, Green Bay’s Titletown Brewing Company had been crafting quality small-batch beers. Locals had come to know and love the friendly little Brew Pub located in the 19th century train depot, with its great food and warm, welcoming staff.
But big changes were on the horizon. A large scale bottling expansion was underway and for the first time, Titletown labels would be found in retail.
The challenge: To help Titletown discover the brand beyond the depot, and tell a bigger story that could be embraced across all of Wisconsin.