For many, Goodwill is a thrift store, a place you go to put together your Halloween costume or find a bargain or two. In reality, Goodwill stores exist to provide the funding needed for job training, education, child care and a host of other services that truly gets people back on their feet.
To make clear the full extent of their mission of Elevating People. Transforming Communities., internally and externally, Wild Blue created a high-energy poster series, along with an animated video. Employees in the retail stores were then outfitted with tie-dye t-shirts with the message emblazoned and encouraged to work to earn buttons to hang on their name badges.