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Hershey to Launch Experiential Marketing Program Initiative to reward shoppers’ candy aisle visits

One collaborator on the project was Wild Blue Technologies, an upstream experiential design firm based in De Pere, Wis. Acknowledging that sampling as it currently stands is “labor-intensive” and “transactional” in nature, Wild Blue President Steve McLean explained that the idea was to make it “labor-neutral” and “playful,” but still “interactive,” while banishing forever the image of “a person with a hairnet handing out product.