Over the past decade, Wisconsin-based Festival Foods had grown to 31 regional locations, with new stores planned and added at regular intervals.
With this level of expansion on the horizon, Festival’s leadership was becoming increasingly interested in the macro-trends affecting retail in general, as well as trends in eating and nutrition impacting grocery specifically.
Trends in snacking landed squarely in their sights. With time tight and convenience at a premium, nutritious, single-serve snacks are redefining dining. From snackable fruits and vegetables, to salty nut snacks and protein bars, to smoothies and yogurt, snacks are supplementing — and in some cases replacing — entire meals.
So how do you become the go-to destination for a new generation of smart snackers and take your share of a $1.1 billion-and-growing market? For starters, you align yourself with the snacking experts: Hershey’s and Wild Blue.
Category Creation Leads Innovation at Local Grocer
Snackable fruit and vegetables. Salty nut snacks and protein bars. Smoothies and yogurt. 2017 saw a huge increase in sales of on-the-go foods, and it’s a $1.1 billion market that continues to grow.