Tailoring the ideal in-store sales solution
Enduring style. Comfort. Value for the occasions that matter. These are the attributes Levi’s Dockers are leveraging, ideally on their way to becoming the leading khaki lifestyle brand in the world.
In 2014, after an exhaustive brand positioning exercise, the Dockers team was ready to commence a relaunch of sorts. The plan was to reassert themselves in retail – both in wholesale, and also potentially in newly reimagined mainline stores.
Levi’s knows the Dockers customer. He’s layered, nuanced in a way that goes well beyond outward appearances. When the Dockers “guy” is uncertain of which pair offers the right fit for his build, his lifestyle, the occasion, a match to other pieces of wardrobe and more … it poses a problem.
In an effort to solve this problem and better connect with their target consumer, and also make a splash with their retail reset, Dockers’ leaders approached Wild Blue for an original and compelling in-store experiential piece.
Leveraging Wild Blue’s proprietary retail shopping technology TipTop, a fully customized in-store kiosk was developed. When a pair of Dockers are placed upon the kiosk’s touchscreen surface, RFID-enabled tags immediately identify it and provide details.
Through simple, intuitive interfaces, shoppers gather the information they need to learn more about the fit they’ve chosen, receive recommendations based upon preference in terms of comfort and style, and are even given suggestions as to accompanying wardrobe pieces that work well with the selected piece.
Store navigational information would also guide visitors to where those additional pieces are found in-store or online.