Grocery retailing by a new set of rules
The desires of the grocery shopper have changed drastically over the years. What really hasn’t is the trip to the grocery store.
You park. You push a cart up and down aisles. You pull items off shelves. You check out. You load up your car and you leave. Not that different from 1960. That simply won’t fly with a generation raised to expect immersion and interest at every turn.
Wild Blue was engaged by Hershey to create a series of futuristic concepts that would picture a very different path for grocery shopping. In this future, there are no more one-size-fits-all experiences replicated for every demographic.
Instead, replenishing home food supplies becomes a highly personalized lifestyle experience. Yes, carts are filled. But perhaps more importantly, expectations are fulfilled. Engagement becomes the norm rather than the exception — and retail brands resonate with relevance.