Campbell’s Soup | Aisle Reinvention
Campbell’s Soup | Aisle Reinvention
A Taste for Aisle Reinvention
A Taste for Aisle Reinvention
A Taste for Aisle Reinvention
The iconic Campbell’s Soup brand gets fresh ideas to elevate the soup aisle.
The iconic Campbell’s Soup brand gets fresh ideas to elevate the soup aisle.
Campbell’s Soup was somehow both ubiquitous and under-appreciated. Consumers shopping the soup aisle were missing discovery opportunities. Campbell’s quality and flavor weren’t being emphasized. Wild Blue took on an aisle reinvention assignment that rethought key customer experiences.
The solution leaned into technology, giving consumers an opportunity to rediscover their favorite recipes, but also included traditional solutions like taste testing. A reimagined vending machine in the shape of a Campbell’s Soup can added unexpected fun and function for quick serve needs.
Campbell’s Soup was somehow both ubiquitous and under-appreciated. Consumers shopping the soup aisle were missing discovery opportunities. Campbell’s quality and flavor weren’t being emphasized. Wild Blue took on an aisle reinvention assignment that rethought key customer experiences.
The solution leaned into technology, giving consumers an opportunity to rediscover their favorite recipes, but also included traditional solutions like taste testing. A reimagined vending machine in the shape of a Campbell’s Soup can added unexpected fun and function for quick serve needs.
Campbell’s Soup was somehow both ubiquitous and under-appreciated. Consumers shopping the soup aisle were missing discovery opportunities. Campbell’s quality and flavor weren’t being emphasized. Wild Blue took on an aisle reinvention assignment that rethought key customer experiences.
The solution leaned into technology, giving consumers an opportunity to rediscover their favorite recipes, but also included traditional solutions like taste testing. A reimagined vending machine in the shape of a Campbell’s Soup can added unexpected fun and function for quick serve needs.
Start your retail revolution with Wild Blue
With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.
With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.
