Hershey’s | Emotional Engagement
Hershey’s | Emotional Engagement
Bringing Delight to the in-aisle Customer Experience
Bringing Delight to the in-aisle Customer Experience
Bringing Delight to the in-aisle Customer Experience
The Hershey Smile Sampler taps the universal power of the human smile to enhance the customer experience.
The Hershey Smile Sampler dispenses a free sample chocolate bar after using artificial intelligence to detect a shopper’s smile. Developed in partnership with Affectiva, the Smile Sampler shapes consumer behavior by creating an experience centered in the brand’s emotional impact.
The unexpected fun of the Smile Sampler puts a fresh and unexpected spin on the customer experience. This emotional connection delivers greater customer satisfaction, meaningful word of mouth, social media sharing and a lift in impulse purchases.
The Hershey Smile Sampler dispenses a free sample chocolate bar after using artificial intelligence to detect a shopper’s smile. Developed in partnership with Affectiva, the Smile Sampler shapes consumer behavior by creating an experience centered in the brand’s emotional impact.
The unexpected fun of the Smile Sampler puts a fresh and unexpected spin on the customer experience. This emotional connection delivers greater customer satisfaction, meaningful word of mouth, social media sharing and a lift in impulse purchases.
For better than a century, the world has known Hershey as a maker of its most beloved candy brands. But in recent years, they’ve also become known for something else: category experts helping retailers reinvent their candy experiences and generate lift.
Wild Blue’s challenge: to deliver a turnkey solution that took the existing candy section of a Walmart test store, and turn it into an engaging and well-organized shopping experience for real-time testing — all in under 60 days.
Shoppers love samples. The smile sampler plays into their desires delightfully.
Wonder what pixels can do for you? Let’s connect.
Fill out the form and we’ll be in touch. We’re also available via phone and email: 920.983.2911 or info@wildbluetech.com
Wonder what pixels can do for you? Let’s connect.
