Hershey’s | Branded Environment
Hershey’s | Branded Environments
Taking Category Innovation in a New Direction
Taking Category Innovation in a New Direction
Taking Category Innovation in a New Direction
Wild Blue and Hershey’s rethink what’s possible to bring category innovation to partners nationwide.
In 2006 Wild Blue concepted and designed Hershey’s Global Customer Insights Center (GCIC) on the campus of the chocolate maker’s corporate headquarters. Now the creative team was challenged with expanding the GCIC experience to bring category innovation to partners nationwide.
The result is the Hershey Company’s Category Innovation Center on Wheels (MCIC). The team at Wild Blue concepted, designed and installed the MCIC experience in a traditional tractor trailer. The MCIC trailer includes interactive displays and virtualization tools that bring a unique experiential opportunity for customers and the ability to discuss strategies with a team of subject-matter experts.
In 2006 Wild Blue concepted and designed Hershey’s Global Customer Insights Center (GCIC) on the campus of the chocolate maker’s corporate headquarters. Now the creative team was challenged with expanding the GCIC experience to bring category innovation to partners nationwide.
The result is the Hershey Company’s Category Innovation Center on Wheels (MCIC). The team at Wild Blue concepted, designed and installed the MCIC experience in a traditional tractor trailer. The MCIC trailer includes interactive displays and virtualization tools that bring a unique experiential opportunity for customers and the ability to discuss strategies with a team of subject-matter experts.
In 2006 Wild Blue concepted and designed Hershey’s Global Customer Insights Center (GCIC) on the campus of the chocolate maker’s corporate headquarters. Now the creative team was challenged with expanding the GCIC experience to bring category innovation to partners nationwide.
The result is the Hershey Company’s Category Innovation Center on Wheels (MCIC). The team at Wild Blue concepted, designed and installed the MCIC experience in a traditional tractor trailer. The MCIC trailer includes interactive displays and virtualization tools that bring a unique experiential opportunity for customers and the ability to discuss strategies with a team of subject-matter experts.
Start your retail revolution with Wild Blue
With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.
With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.
