Exploring Virtual Shopping For Brand Engagement

Virtual shopping provides an entirely new retail experience with unlimited potential to deliver increased conversion through convenient, hyper-personalized value.

Virtual Reality technology is rapidly becoming more pervasive in our daily lives. The technology holds the promise to reimagine how we interact with Virtual Reality technology is rapidly becoming more pervasive in our daily lives. The technology holds the promise to reimagine how we interact with the world.

The Hershey Company was eager to explore how the confection category could be idealized in virtual reality. With its playful palette, iconic forms and strong emotive connections, candy is perfectly suited to delightful immersive experiences.

There is fascinating retail potential for VR. It enables stores and brands to deliver new and unexpected experiences untethered from the pragmatic and fiscal realities of the physical world in a way that is more immersively captivating than current digital commerce experiences.