Kellogg’s | Category Innovation

A Craving for Category Innovation With Kellogg’s

Category leadership through innovation drives discovery and lift for big box retailers.

Kellogg’s Snacking Destination makes it easier for consumers to get the snacks they want, when they want them. The destination consolidates all of the consumer’s favorite snack items from various store aisles all in one place. This category innovation makes it easier for consumers to get their snacks and saves them time.

Wild Blue reimagined the experience incorporating multimedia displays with traditional grab-n-go retail cases. By rethinking square footage at the front of big box retailers, customers get an easier in-store experience and CPG brands find lift in key SKUs. Plus. Kellogg’s grows its reputation as a valuable category partner.

Kellogg’s Snacking Destination makes it easier for consumers to get the snacks they want, when they want them. The destination consolidates all of the consumer’s favorite snack items from various store aisles all in one place. This category innovation makes it easier for consumers to get their snacks and saves them time.

Wild Blue reimagined the experience incorporating multimedia displays with traditional grab-n-go retail cases. By rethinking square footage at the front of big box retailers, customers get an easier in-store experience and CPG brands find lift in key SKUs. Plus. Kellogg’s grows its reputation as a valuable category partner.

Kellogg’s Snacking Destination makes it easier for consumers to get the snacks they want, when they want them. The destination consolidates all of the consumer’s favorite snack items from various store aisles all in one place. This category innovation makes it easier for consumers to get their snacks and saves them time.

Wild Blue reimagined the experience incorporating multimedia displays with traditional grab-n-go retail cases. By rethinking square footage at the front of big box retailers, customers get an easier in-store experience and CPG brands find lift in key SKUs. Plus. Kellogg’s grows its reputation as a valuable category partner.

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With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.

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