Our White Papers

Wild Blue white papers delve deep into the dynamic world of CPG design and retail strategy, unraveling the complexities of consumer behavior and market trends. With every page, we blend creativity with science to reveal actionable insights that drive growth and spark innovation. Explore bold ideas, challenge conventions, and uncover new opportunities to elevate your brand.

We seek to affect the paradoxical, irrational, sometimes crazy, but always wondrous human mind. Through form, color, rhythm, space and words we connect to hearts, defy convention, and build relationships. Backed by behavioral science and the capabilities to concept, build and install everything we dream up, Wild Blue solves problems and finds opportunities for clients big and small.

We seek to affect the paradoxical, irrational, sometimes crazy, but always wondrous human mind. Through form, color, rhythm, space and words we connect to hearts, defy convention, and build relationships. Backed by behavioral science and the capabilities to concept, build and install everything we dream up, Wild Blue solves problems and finds opportunities for clients big and small.

All White Papers

Unlocking Category Growth Potential

How a category reinvention project can help retailers and CPG companies overcome a new set of growth barriers.

Five common misunderstandings and downright mistakes made when planning branded environments

Counterintuitive lessons found in twenty years of concepting, building, and installing branded environments for organizations big and small.

Ready for more than your fair share?

Wild Blue isn’t your typical design agency. We bring expertise in retail brand strategy, innovation centers, brand activations, 3D rendering services, and more. Our superior brand consultants also ensure seamless implementation through in-house fabrication and installation teams.

Wild Blue isn’t your typical design agency. We bring expertise in retail brand strategy, innovation centers, brand activations, 3D rendering services, and more. Our superior brand consultants also ensure seamless implementation through in-house fabrication and installation teams.

Where we shine:

Category Innovation

Create a pipeline of innovation that delivers brand growth and category expansion today, tomorrow and in the future.

Branded Environments

Through brand inspired architecture, messaging, lighting and graphics, spaces transcended function to spark relationships and inspire culture.

Virtual Experiences

We leverage technology to help our clients stand out, connect and convert virtually anywhere.