Secura Insurance | Corporate Headquarters
Secura Insurance | Corporate HQ
Secura’s branded environment brings the outside into its corporate headquarters
Secura’s branded environment brings the outside into its corporate headquarters
Secura’s branded environment brings the outside into its corporate headquarters
A deep commitment to the environment became the inspiration for Wild Blue’s design.
A deep commitment to the environment became the inspiration for Wild Blue’s design.
Every inch of the new Secura headquarters is created with the environment in mind. From the site selection to construction materials, decisions reflected the company’s roots. Secura was led for 96 years by three generations of the Bubolz family, who believed in environmental preservation.
The branded environment Wild Blue created is inspired by Mother Nature and breathes fresh life into the interior space. The building’s four stories reflect a natural progression with the ground floor taking on the design language of a garden, floor two lakes and streams, the third floor uses trees and the top floor is inspired by local birds. The color palettes, imagery and even meeting room names take their cues from the floor themes. The comprehensive design and installation accounted for nearly three miles of custom designed vinyl wall paper and over two hundred handmade bird sculptures all designed, built and installed by the Wild Blue team.
Every inch of the new Secura headquarters is created with the environment in mind. From the site selection to construction materials, decisions reflected the company’s roots. Secura was led for 96 years by three generations of the Bubolz family, who believed in environmental preservation.
The branded environment Wild Blue created is inspired by Mother Nature and breathes fresh life into the interior space. The building’s four stories reflect a natural progression with the ground floor taking on the design language of a garden, floor two lakes and streams, the third floor uses trees and the top floor is inspired by local birds. The color palettes, imagery and even meeting room names take their cues from the floor themes. The comprehensive design and installation accounted for nearly three miles of custom designed vinyl wall paper and over two hundred handmade bird sculptures all designed, built and installed by the Wild Blue team.
Every inch of the new Secura headquarters is created with the environment in mind. From the site selection to construction materials, decisions reflected the company’s roots. Secura was led for 96 years by three generations of the Bubolz family, who believed in environmental preservation.
The branded environment Wild Blue created is inspired by Mother Nature and breathes fresh life into the interior space. The building’s four stories reflect a natural progression with the ground floor taking on the design language of a garden, floor two lakes and streams, the third floor uses trees and the top floor is inspired by local birds. The color palettes, imagery and even meeting room names take their cues from the floor themes. The comprehensive design and installation accounted for nearly three miles of custom designed vinyl wall paper and over two hundred handmade bird sculptures all designed, built and installed by the Wild Blue team.
Ready to reinvent your space?
Discover the power of experiential design with Wild Blue, an environmental branding agency specializing in creating influential and memorable brand environments. Whether through corporate branding services, sports stadium wayfinding, college campus design, or retail store design, let’s collaborate to craft an experience that resonates with your audience.
Discover the power of experiential design with Wild Blue, a brand experience agency specializing in creating influential and memorable brand environments. Whether through corporate branding services, sports stadium wayfinding, college campus design, or retail store design, let’s collaborate to craft an experience that resonates with your audience.
