UWGB | Nursing

From Practical to Purpose Driven.

The third floor of University of Wisconsin – Green Bay’s Wood Hall houses the University of Wisconsin – Green Bay’s nursing program. Although a newer addition to UW-Green Bay’s curriculum, the growing specialty is a vibrant part of campus and a badly needed boost to a medical industry experiencing a national nursing shortage.

The college sought to elevate the space’s functional but institutional design. The redesign addresses key recruitment obstacles for new prospects, while reinforcing the program’s philosophy with existing students.

Wild Blue tackled the challenge, creating a branded environment with graphic sets inviting students and recruits to conceptualize their career paths. The branded environment connects technical knowhow with the empathy and hands-on training UW-Green Bay’s program emphasizes.

While on guided tours, prospects interact with important program details in a sequence of curated displays. Alternately, students walking the halls daily are greeted with inspirational quotes and layered graphics that weave a depth of meaning into the day-to-day experience. “When tours are coming through there’s electricity and excitement that wasn’t there before — and a sense of community. The new environmental branding really brings the recruitment experience all together.” explains, Nicole Micolichek, UW-Green Bay Advising Manager for Traditional BSN, RN-BSN, and MSN.

Wild Blue Technologies offers educational leaders an opportunity to create a brand space that reflects their identity. These branded experiences engage, excite, and inspire students for years. These powerful investments are an important edge in an industry where every student counts.