We see the future.
The line between digital and physical is now nonexistent. While that presents inherent challenges for retailers and manufacturers, it also means areas of opportunity to capture the best of both the physical and the digital worlds.
Virtual reality technology holds the potential to create seamless digital experiences with all the comforts and tangibility found in the real, physical world. Wild Blue adapts these engaging VR/AR technologies for retail, harnessing the rich benefits of these experiential touchpoints.
From ideation through publishing, we develop a wide array of custom virtual applications, specializing in category management & shopper research software, immersive virtual shopping platforms, and concept design demonstration.
Category Management & Shopper Research Software
Wild Blue’s proprietary, licensed VR software is a fully immersive virtual solution for both category managers and shopper researchers. ReadySET is the first virtual retail application of its kind to offer full autonomy to users. As a result, high maintenance set rooms, endless store resets, and disruptive in-store shop-alongs are rendered irrelevant.
ReadySET allows category managers and retailers to collaborate in real-time planogramming, without the barriers of physical merchandising. Then users can immediately test those planograms with respondent shoppers in the same VR application, using fully-integrated virtual eye-tracking capabilities. Those insights provide instant feedback that category managers can utilize to update layouts in real-time, creating a fluid, efficient planogramming process.
It’s a virtual world of opportunity.