Hershey’s
Hershey’s
Reinventing retail environments at Walmart
Reinventing retail environments at Walmart
Reinventing retail environments at Walmart
Fewer choices in the candy aisle created more sales, more discovery and more engagement.
Hershey partnered with Wild Blue to completely transform a Walmart test store’s candy aisle. Consumer research inspired a reimagining of the retail environment, replacing piles of product with targeted shopper experiences.
With fewer SKUs, the aisle captured and directed the consumer’s attention. The counterintuitive change reduced choices, but created higher sales, fostered more discovery and made a more enjoyable retail environment. And because Wild Blue concepts, creates, builds, programs and installs every facet of a project, the entire assignment was completed in 60 days.
Hershey partnered with Wild Blue to completely transform a Walmart test store’s candy aisle. Consumer research inspired a reimagining of the retail environment, replacing piles of product with targeted shopper experiences.
With fewer SKUs, the aisle captured and directed the consumer’s attention. The counterintuitive change reduced choices, but created higher sales, fostered more discovery and made a more enjoyable retail environment. And because Wild Blue concepts, creates, builds, programs and installs every facet of a project, the entire assignment was completed in 60 days.
Hershey partnered with Wild Blue to completely transform a Walmart test store’s candy aisle. Consumer research inspired a reimagining of the retail environment, replacing piles of product with targeted shopper experiences.
With fewer SKUs, the aisle captured and directed the consumer’s attention. The counterintuitive change reduced choices, but created higher sales, fostered more discovery and made a more enjoyable retail environment. And because Wild Blue concepts, creates, builds, programs and installs every facet of a project, the entire assignment was completed in 60 days.
Start your retail revolution with Wild Blue
With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.
With decades of experience crafting innovative retail concepts for some of the world’s most prestigious brands, Wild Blue is the brand innovation agency you can trust. Explore our extensive portfolio, showcasing retail innovation examples and innovation labs that demonstrate our commitment to pushing boundaries in the industry.
