Hershey’s
Hershey’s
Reinventing retail environments at Walmart
Reinventing retail environments at Walmart
Reinventing retail environments at Walmart
Fewer choices in the candy aisle created more sales, more discovery and more engagement.
Hershey partnered with Wild Blue to completely transform a Walmart test store’s candy aisle. Consumer research inspired a reimagining of the retail environment, replacing piles of product with targeted shopper experiences.
With fewer SKUs, the aisle captured and directed the consumer’s attention. The counterintuitive change reduced choices, but created higher sales, fostered more discovery and made a more enjoyable retail environment. And because Wild Blue concepts, creates, builds, programs and installs every facet of a project, the entire assignment was completed in 60 days.
Hershey partnered with Wild Blue to completely transform a Walmart test store’s candy aisle. Consumer research inspired a reimagining of the retail environment, replacing piles of product with targeted shopper experiences.
With fewer SKUs, the aisle captured and directed the consumer’s attention. The counterintuitive change reduced choices, but created higher sales, fostered more discovery and made a more enjoyable retail environment. And because Wild Blue concepts, creates, builds, programs and installs every facet of a project, the entire assignment was completed in 60 days.
Hershey partnered with Wild Blue to completely transform a Walmart test store’s candy aisle. Consumer research inspired a reimagining of the retail environment, replacing piles of product with targeted shopper experiences.
With fewer SKUs, the aisle captured and directed the consumer’s attention. The counterintuitive change reduced choices, but created higher sales, fostered more discovery and made a more enjoyable retail environment. And because Wild Blue concepts, creates, builds, programs and installs every facet of a project, the entire assignment was completed in 60 days.
Start Your Retail Revolution with Wild Blue.
Fill out the form and we’ll be in touch. We’re also available via phone and email: 920.983.2911 or info@wildbluetech.com
Start Your Retail Revolution with Wild Blue.
Fill out the form and we’ll be in touch. We’re also available via phone and email: 920.983.2911 or info@wildbluetech.com
